Today's masterclass, "Online Pricing Strategies and How to Raise Your Prices Without Losing Clients," was a genuine revelation. It challenged many of my assumptions about pricing and provided a clear framework for setting prices that reflect my expertise and value.
The biggest pricing misconception: Low prices = more clients
The most surprising misconception debunked was the idea that lower prices attract more clients. While it might seem counterintuitive, the webinar showed that often, higher prices attract higher-quality clients who are more invested in the results and more likely to complete the program. Lower prices can attract price-sensitive customers who are less committed and less likely to achieve success, leading to lower overall returns and potentially damaging your brand perception.
Determining the right price: It's not about guesswork
The webinar emphasised a data-driven approach to pricing. Instead of arbitrarily setting prices, we were guided to analyse our value proposition, target market, and competitors' pricing strategies. The key is to focus on the transformation you provide and the results your clients achieve. By quantifying the value you deliver (e.g., time saved, increased income, improved health), you can justify a higher price point.
My pricing strategy: A three-tiered approach
Inspired by today’s insights, I’m planning to use a three-tiered pricing structure for my upcoming courses, making them accessible to different budgets and levels of commitment:
Starter course (4 weeks): This introductory course will initially be offered free to build an email list and generate testimonials. After the free period, the price will range from €97 to €497 depending on the bonus offerings included and the level of support provided.
Signature course (8-12 weeks): This comprehensive program will offer a deeper dive into the topic, with more personalized support and advanced strategies. Pricing will be between €497 and €2997, reflecting the increased value and commitment level.
Group program (3-6 months): This high-touch program offers ongoing support, community interaction, and accountability, leading to even more significant transformations. Pricing for this program will range from €997 to €4997.
And yes—my Real Root Cause Reset program starts in January! If you want to finally get to the bottom of your health challenges and experience real, lasting change, you can still join. (And honestly, my prices are still way too low for the value and support I provide. Even so, I always end up overdelivering—because I genuinely care about your results.)
🩷 My “aha!” moment
This masterclass made me realize (again) that I still tend to price myself too low—even though I always overdeliver and pour my heart into my programs. With this new clarity, I’m determined to step into my value and price with confidence.
If you want to experience this for yourself, doors are still open for my twelve-week January program, The Real Root Cause Reset (Happy Gut Healthy You). This is your chance to address inflammation and gut health at the root, with a clear, step-by-step journey designed for busy women dealing with chronic illness.
If you’re curious or want more details, just send me an email with the subject: Broccoli — click here and I’ll send you all the details. 🥦
Key takeaways: price with confidence
Today’s session was about so much more than numbers. It was about mindset—about owning the value I bring and pricing with real confidence. No more playing small or underselling what I do. I now have a clear strategy for pricing my programs in a way that honours my expertise, supports my business, and attracts clients who are truly ready to invest in their own transformation.
You can still join the 12 days of masterclasses and catch up with all the replays.
You can still join the 12 Days of Masterclasses and catch up with all the replays.
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