Today's webinar, "Find your perfect online course idea in under an hour," was a game-changer. It challenged the common approach of trying to create a course that addresses everything, instead emphasizing the power of laser focus. The key takeaway? Solve one tiny problem exceptionally well for a very specific target audience. But also
My target audience: Busy women navigating chronic illness
My current focus is on helping busy women struggling with chronic illnesses (autoimmune, diabetes, long-haul COVID, post-vaccine symptoms) to regain their energy and thrive. My coaching often revolves around sustainable lifestyle changes without relying solely on medication. This is a broad area, however, and the webinar emphasized the importance of narrowing that focus significantly.
From overwhelm to clarity: The power of one tiny problem
Initially, my course ideas were sprawling: daily organisation, stress management, relaxation techniques (breathing exercises), detoxing, even finding brand colours! It was a recipe for overwhelm, both for me as the course creator and for potential students. The webinar powerfully illustrated the importance of selecting a single, very specific problem to solve.
Identifying the perfect niche: A step-by-step approach
To find the perfect niche, consider these points from today’s webinar:
- Start with your target audience: I've identified busy women with chronic illnesses. This is a start, but it needs refining.
- Identify their biggest pain points: What's the one thing causing them the most frustration and impacting their lives the most? Do they struggle with constant fatigue? Intolerable pain? Overwhelming brain fog?
- Choose one tiny problem: Instead of addressing all aspects of chronic illness management, pick one specific problem to tackle. For example, let's focus on a common cold. Perhaps my course could help women with chronic illness learn to recover quickly and efficiently from common colds which can cause significant problems for their health.
- Create a targeted solution: Develop a course that provides a simple, effective solution to that one problem.
The 5-step process to creating a 4-week course
The webinar outlined a streamlined process for developing a 4-week course based on a clearly defined problem:
- Verify your online course idea (even with an imperfect idea): Don't get stuck in analysis paralysis. Start with what you think might work, even if it's not perfectly formed.
- Don't jump to creation: Before building your course, validate your idea. Avoid wasted time and effort by verifying market demand first.
- Define your ideal client and find them online: Clearly define your ideal student. Where do they hang out online? Which forums, communities, or social media platforms do they frequent?
- Survey and interview your ideal client: Reach out to your ideal clients. Use surveys or interviews to understand their pain points, desires, and what would constitute a valuable solution.
- Find the perfect course idea in the answers: Analyse the data from your surveys and interviews. The answers will reveal the perfect course topic – the one tiny problem your ideal client desperately needs solved.
🩷 My "Aha!" moment: Laser focus on a single, urgent need
Next steps: Crafting a laser-focused course
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